Hello, meet Wix Studio:
Immersive online brand experiences. Unbeatable business solutions. Productivity—amplified.
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Trusted globally
Wix Studio is an end-to-end platform—built on the proven foundations of Wix—that gives agencies the creative freedom and development flexibility they need.
6.5M
businesses, from start-ups to enterprises
1 billion
collective visitors per month
$950M
gross monthly payments
190
countries, worldwide
Tell a brand story that sticks
Exceptional design flexibility
Tailor-made experiences
Fully responsive websites
Engaging animations and effects
Get a taste of what we can do on Studio
Get a taste of what we
can do on Studio
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All-in-one online scheduling
Manage your calendar, staff, payments, clients, and more from a single dashboard—on desktop or mobile.
Offer scheduling for single- or multi-service appointments, group classes, and courses.
Provide flexible payment options, including the ability to connect over 80 global payment solutions.
Take bookings from any channel including websites, social, Google Business pages and a dedicated app.
Build lasting client relationships
Create community among your clients with members-only content, special offers, and exclusive events.
Connect with your clients on social using built-in integrations with Facebook and Instagram.
Automate client communication using SMS and email for confirmations, updates, and reminders.
Daily tasks won’t take all day
Sync your staff calendars so you can see everyone’s availability at a glance—color coded for easy viewing.
Set roles and permissions for your staff so they can assist with coordinating calendars and tracking attendance.
Auto-generate invoices and sync revenue from on and offline sales, as well as your POS system.
Reply to client messages from Facebook Messenger, email, and more, from a single inbox.
Growth essentials, built in
CRM
Convert more leads—from collecting contact info with forms to adding live chat. Organize your projects and funnels, assign tasks and reply to messages from all channels in one inbox.
Payments
Accept secure payments worldwide and sync transactions from over 80 providers—including Wix Payments, major debit and credit cards, Apple Pay, Tap to Pay on iPhone, and more.
Blog
Boost your SEO and reach your community with an integrated blog. Manage posts, comments and contributors with ease. Monetize your content with subscription pricing plans.
CMS
Manage content at scale, seamlessly. Create dynamic content and collections to make updates without affecting the layout. Plus, set content to go live later, so it's ready when you are.
Pricing plans
Get a custom pricing plan to sell packages, memberships and subscriptions. Charge visitors one-off or recurring payments for exclusive content/services, connect payment methods, and add discounts.
Members area
Build a community around your site to engage customers and keep them coming back. Let visitors create their own account, keep track of orders and wishlists, and access exclusive content.
Changes shouldn’t be a big deal
Content mode
Effortlessly make real-time changes to text and media using Content Mode, while keeping the design intact.
Native CMS
Let your teams update site elements—even in bulk—through a user-friendly CMS, or schedule content updates for later.
Roles & permissions
Keep all your collaborators organized with custom roles and permissions that control the changes they can make.
Take your business further
Connect to marketing tools and sales channels through native integrations made in partnership with leading brands.
Add to your site’s functionality with a choice of over 500 solutions from the Wix App Market.
Extend the platform’s functionality with 100s of open APIs and customize your online store—from front to back.
Crush your growth goals
Create packages, memberships, and pricing plans to generate recurring revenue.
Expand your offering at no extra cost by selling both products and services from one checkout.
Get deep insights from real-time analytics and custom reports to help you better serve your clients.
Unrivaled SEO at the core of every site
Best-in-class defaults to help implement SEO faster across your site.
Unique opportunities for quicker page indexing and deeper site performance analytics , made in close collaboration with Google and Bing (Read case study).
One-click inspection of all your pages helps to easily identify indexing issues that affect ranking.
Wix’s SEO infrastructure is constantly evolving alongside search engine updates.
Wix has been doing fantastic stuff for a number of years now. I'm impressed. They've been raising the bar not only for their services, but for the industry overall.
John Mueller
Search Advocate, Google
Wix isn't just making it easier for users to get started. They're also making it easier for users to grow.
SearchEngineJournal®
@sejournal
Hands down the @Wix web editor is one of the most flexible & straightforward to use and this only makes it better 👏😎
Aleyda Solis
International SEO Consultant & Founder, Orainti
Wix is bringing search impressions, clicks, and queries from the Search Console API directly to your Wix Dashboard.
Google Search Central
@googlesearchc
In the last several years Wix has turned into a lightweight and easy to use website platform that has all the bells and whistles.
Barry Adams
Specialised SEO Consultant, Polemic Digital
Wix has done such an amazing job of building a platform that is intuitive and easy to navigate, even for people who have no previous experience of building and scaling a website.
Erika Varangouli,
Head of SEO Branding, Semrush
Lightning-fast performance
According to Google Chrome reports, the Wix platform leads the industry in site performance.
With ongoing performance optimization at the platform level, your site immediately benefits from every update that’s released.
Wix’s globally distributed data centers and 200+ CDN nodes ensure best-in-class site performance regardless of visitors’ location, network or device.
Automatically enhanced media delivery—including image conversion, cropping, and resizing—ensures faster page-load speeds.
Superior infrastructure
Multi-cloud hosting powered by AWS, Google Cloud, and Fastly ensures your business stays up even if one provider goes down.
The platform handles over 4.5 billion daily requests and millions of transactions.
Infrastructure is engineered to autoscale under high demand—no need for pay for extra servers or bandwidth.
99.98% uptime service level objective.
Google Cloud Management
“Wix offers one of the most reliable services worldwide.”
Airtight security 24/7
Actively managed by a global team of security experts, Wix keeps businesses running as planned through threat prevention, real-time detection, and rapid response to any security incidents.
Wix is compliant and certified with the highest international privacy and security regulations, including SOC 2 Type 2, PCI DSS Level 1, several ISOs, GDPR, CCPA, and LGPD.
The Wix third-party risk management program ensures all vendors align with unrelenting security standards. Plugins—and risks that come with them—aren’t necessary with Wix’s integrated solutions.
In addition to our own dedicated data centers, Wix also relies on world-leading DC providers such as AWS, Google Cloud Platform and Equinix—all of which are compliant with the highest industry standards for physical, environmental and hosting controls.
Data in transit utilizes HTTPS over TLS 1.2 and above, including automatic SSL certification, while data at rest encryption utilizes AES-256. The PCI environment, maintains the highest standard of encryption and storage measures using a FIPS 140-2-certified HSM.
All Wix sites are compliant with PCI DSS Level 1, and are supported by anti-fraud protection in order to safeguard payment info and deliver maximum protection for all transactions.
Meets the highest standards
Wix is compliant and certified with the highest international privacy and security regulations, including SOC 2 Type 2, PCI DSS Level 1, several ISOs, GDPR, CCPA, and LGPD.
Third parties are covered
The Wix third-party risk management program ensures all vendors align with unrelenting security standards. Plugins—and risks that come with them—aren’t necessary with Wix’s integrated solutions.
Physical data security
In addition to our own dedicated data centers, Wix also relies on world-leading DC providers such as AWS, Google Cloud Platform and Equinix—all of which are compliant with the highest industry standards for physical, environmental and hosting controls.
Safe data encryption
Data in transit utilizes HTTPS over TLS 1.2 and above, including automatic SSL certification, while data at rest encryption utilizes AES-256. The PCI environment, maintains the highest standard of encryption and storage measures using a FIPS 140-2-certified HSM.
Secure payments
All Wix sites are compliant with PCI DSS Level 1, and are supported by anti-fraud protection in order to safeguard payment info and deliver maximum protection for all transactions.
Make your site a place for everyone
Specialized tools let you make your website accessible, with features that help you comply with the highest global standards (WCAG 2.0).
WIX STUDIO
WordPress
Plugins
No plugins needed
Full-stack, native business solutions and built-in features work together seamlessly.
Plugins required
Plugins are usually needed to extend beyond basic functionality at additional cost, potentially requiring manual updates regularly.
Updates & maintenance
Maintenance done for you
Our engineers manage everything for you “behind the scenes”—no product or platform updates required on your end.
Automatic site backups.
Maintenance-intensive
Manual updates are needed on each plugin, theme and third-party app on an ongoing basis.
If you don't keep up with constant plugin updates, your site can be left open to outages, security risks, and bugs, and potentially break entirely as a result.
Site content management
Code-free & intuitive
Easily update content and media through a native CMS, with no disruption to design.
Dev dependent
High dependency on developers to implement content and media updates.
Security
24/7 enterprise-grade security
In-house security team of experts ensuring safety of the platform and products around the clock.
Compliant by default with the highest international security standards including GDPR and CCPA.
Automatic SSL certification.
Well-known security issues
WordPress has no built-in security features meaning it needs to be sourced from a third-party offering different levels of coverage. The highest—and most expensive—tier matches what you get built-in on Studio.
SSL certification needs to be obtained from an external provider, usually at additional cost.
Hosting
Superior infrastructure
Enterprise-level, multi-cloud hosting powered by leading providers including AWS, Google Cloud, Fastly.
Unlimited bandwidth.
Wix Studio auto scales in response to traffic spikes, at no additional cost.
Dedicated site reliability engineering team.
2 layers of Anti-DDoS protection.
External hosting at additional costs
Requires external hosting provider at additional cost.
You’ll need to purchase the highest level of coverage to match the infrastructure available by default, at no extra cost, on Wix Studio.
Performance
Industry-leading
Wix is an industry leader in site performance. The Google Chrome User Experience (CrUX) report shows 75% of sites passing in all 3 CWV on mobile and 70% on desktop (US, true to April 17, 2024).
Ongoing infrastructure optimization at scale means enhancements take immediate effect on every site, instantly.
Depends on third-party solutions
WP has a ratio of 52% sites passing in CWV on mobile and 53% on desktop (US, true to April 17, 2024).
Plugins required to enhance performance can ironically cause sluggish site experiences, cost more, and increase security risks.
Usually requires manual updates & site maintenance on an ongoing basis to ensure site performance optimization.
SEO
Cutting-edge capabilities
SEO automations included to free up time and focus on growth: implement automatic redirects and structured data markup.
Platform is constantly adapting to align with Google’s technical requirements.
Direct collaboration with search engines like Google and Bing to monitor issues and respond to SEO opportunities for your business.
Plugin-dependent
Requires SEO plugins, mostly at additional cost, in addition to time consuming, manual implementation.
Manual alignment with Google’s technical requirements.
Plugins can cause security risks which negatively affect SEO.
Support
24/7 support
Support provided around the clock by a dedicated in-house team.
Unified source for all support tickets.
No dedicated support team
You can search for help in a relevant social community or forum.
Support not centralized to cover multiple plugins, themes or providers.
Cost effectiveness
No hidden costs
Upfront expenses and reduced time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.
Solutions at additional cost
Most additional plugin or third-party app comes at added cost and requires significant developer resources, contributing to a large increase in time to market. On top of all this, hosting adds more costs.
Why Wix Studio’s best
for your business
We gathered the main advantages of Wix Studio over WordPress. Although WordPress is well-known, it differs from Studio in significant areas around time, cost, effect on business reputation and how future-proofed your business will be.
Why Wix Studio’s best for your business
We gathered the main advantages of Wix Studio over WordPress. Although WordPress is well-known, it differs from Studio in significant areas around time, cost, effect on business reputation and how future-proofed your business will be.
WIX STUDIO
No plugins needed
Full-stack, native business solutions and built-in features work together seamlessly.
WordPress
Plugins required
Plugins are usually needed to extend beyond basic functionality at additional cost, potentially requiring manual updates regularly.
WIX STUDIO
Maintenance done for you
Our engineers manage everything for you “behind the scenes”—no product or platform updates required on your end.
Automatic site backups.WordPress
Maintenance-intensive
Manual updates are needed on each plugin, theme and third-party app on an ongoing basis.
If you don't keep up with constant plugin updates, your site can be left open to outages, security risks, and bugs, and potentially break entirely as a result.
WIX STUDIO
Code-free & intuitive
Easily update content and media through a native CMS, with no disruption to design.
WordPress
Dev dependent
High dependency on developers to implement content and media updates.
WIX STUDIO
24/7 enterprise-grade security
In-house security team of experts ensuring safety of the platform and products around the clock.
Compliant by default with the highest international security standards including GDPR and CCPA.
Automatic SSL certification.WordPress
Well-known security issues
WordPress has no built-in security features meaning it needs to be sourced from a third-party offering different levels of coverage. The highest—and most expensive—tier matches what you get built-in on Studio.
SSL certification needs to be obtained from an external provider, usually at additional cost.WIX STUDIO
Superior infrastructure
Enterprise-level, multi-cloud hosting powered by leading providers including AWS, Google Cloud, Fastly.
Unlimited bandwidth.
Wix Studio auto scales in response to traffic spikes, at no additional cost.
Dedicated site reliability engineering team.
2 layers of Anti-DDoS protection.WordPress
External hosting at additional costs
Requires external hosting provider at additional cost.
You’ll need to purchase the highest level of coverage to match the infrastructure available by default, at no extra cost, on Wix Studio.WIX STUDIO
Industry-leading
Wix is an industry leader in site performance. The Google Chrome User Experience (CrUX) report shows 75% of sites passing in all 3 CWV on mobile and 70% on desktop (US, true to April 17, 2024).
Ongoing infrastructure optimization at scale means enhancements take immediate effect on every site, instantly.WordPress
Depends on third-party solutions
WP has a ratio of 52% sites passing in CWV on mobile and 53% on desktop (US, true to April 17, 2024).
Plugins required to enhance performance can ironically cause sluggish site experiences, cost more, and increase security risks.
Usually requires manual updates & site maintenance on an ongoing basis to ensure site performance optimization.WIX STUDIO
Cutting-edge capabilities
SEO automations included to free up time and focus on growth: implement automatic redirects and structured data markup.
Platform is constantly adapting to align with Google’s technical requirements.
Direct collaboration with search engines like Google and Bing to monitor issues and respond to SEO opportunities for your business.WordPress
Plugin-dependent
Requires SEO plugins, mostly at additional cost, in addition to time consuming, manual implementation.
Manual alignment with Google’s technical requirements.
Plugins can cause security risks which negatively affect SEO.WIX STUDIO
24/7 support
Support provided around the clock by a dedicated in-house team.
Unified source for all support tickets.WordPress
No dedicated support team
You can search for help in a relevant social community or forum.
Support not centralized to cover multiple plugins, themes or providers.WIX STUDIO
No hidden costs
Upfront expenses and short time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.WordPress
Solutions at additional cost
Most additional plugin or third-party app comes at added cost and requires significant developer resources, contributing to a large increase in time to market. On top of all this, hosting adds more costs.
